Anténa WORKS! is a series of workshops from the area of arts management aimed at cultural organizations and managers organized by the network Anténa and the Goethe-Institut. During the year of 2017 you can join three workshops on topics of audience development, online marketing and financial planning. The kick off workshop on "Audience development for cultural organizations" will take place on the 20th of May at the Goethe-Institut Bratislava!
The workshop will be conducted by Achim Muller, professional from the field of audience research and implementation of various systems of audience evaluation. He has conducted workshops on this topic for several years now in different European countries such as Germany, France, Czech Republic, Romania and Croatia.
Program of the workshop:
9:00 - 10:00 Registration
10:00 - 13:00 Audience research, how can we get the most from the audience data and improve our audience development? Quantitative and qualitative research
13:00 - 14:00 Lunch break
14:00 - 18:00 Practical part - implementation of the research techniques that suit the best for the organizations present at the workshop
Project is co-financed with the support of Slovak Fund for Culture and Goethe Institut.